How Not To Destroy Your Online Business Instantly: The Chitika Example

By Dan Amato

Chitika eMiniMalls burst onto the online scene and dominated it quickly. They used a unique advertising display that allowed websites to place products on their site easily and get paid for people who clicked through. The Internet was on fire with website owners touting how much money they were making. They seemed to get glowing reviews everywhere and other than a few complaints on customer service they were looked very highly upon.

Chitika launched their eMiniMalls in October, 2005 and quickly displaced other forms of advertising on many a website. Some website owners even going as far as removing Google AdSense and other pay per click advertising forms from their websites in favor of Chitika. Running on a 30 day pay schedule, those who used the advertising in October would see their first revenue checks coming around the First of December, 2005 at the latest."

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