Bono sees Red...card; Amex venture to help fund AIDS fight

DAVOS, Switzerland (Reuters) - Rock star Bono joined three leading fashion groups and American Express on Thursday to launch Product Red, an ambitious branding and fund-raising effort with the declared aim of beating AIDS.

'This is really sexy to me. It is sexy to want to change the world,' said Irish singer Bono, holding aloft a new Amex 'Red Card' whose reverse side carries the statement: 'This card is designed to eliminate HIV in Africa.'"

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